New Business Courses
Brio’s new business courses encompass all
stages of business development
Recommended Initial Courses
If you’re just starting out on your entrepreneurial journey, we’ve highlighted three courses that are a perfect place to begin. Meet the Expert in each course by viewing the first video for free. You can take them in any order, so pick one and get started!
Course Format
Each course guides you through building an element of your business. The only deliverable is the one that counts: creating your business step by step.
Courses by Category
Accounting & Finance
Savvy financial management is crucial to the success of a small business. If prepared properly and used effectively, financial reports will provide incredible insight that makes future planning and decision making easy and almost obvious.
Brio’s Accounting and Finance courses will guide you to produce useful reports and impressive results. And you’ll learn how to keep more of what you earn so your efforts will be personally financially rewarding!
Business Strategy, Structure & Ownership
Nearly 75% of new businesses fail in the first year, mostly due to not knowing what to expect and the resulting lack of proper planning. The offerings in this category will guide you to design your company the smart way so all your efforts in building your business are easy, effective, and protected.
Here you’ll look clearly into the future and create a roadmap for yourself. You’ll create a business plan, map out your structure, and form your entity.
Human Resources
Mr. Marriott said, “Take care of your people, and they will take care of your customers.” While it’s easier said than done, it doesn’t have to be difficult!
Brio’s HR courses assist you in building an organization that attracts, develops, motivates, rewards, and retains the very best people in your industry. Further, as the business owner, upon completion of these courses you’ll be able to skillfully and gracefully navigate the complex world of compliance and benefits that often surprise even seasoned entrepreneurs.
Legal, Compliance & Insurance
As a business owner, you are willing to work hard and tackle any challenge that comes your way, so you can create a successful business and personal financial wealth. Unfortunately, unless you take specific steps to protect the fruits of your labor, all of that is at risk.
The courses in this category will guide you through creating safeguards to preserve your business so it remains strong even in the face of the most challenging situations. This will result in higher confidence, reduced stress, and increased productivity.
Sales, Marketing & Business Development
You might have the best product or service on the market, but if no one knows about it, your perfect solution won’t help anyone … and you won’t make any money.
You know it’s time to start getting the word out - but how?
In these courses, you’ll build a powerful referral network, engage and inspire prospective customers, and create a reliable and repeatable process for having them fall in love and say YES to you! And you’ll be able to evaluate the effectiveness of your efforts so you can do more of what works!
Dream
The Dream Stage of new business development is a critical period that is often overlooked. It involves far more than painting rosy pictures. And even if you’ve already launched your business, you may have skipped essential parts of the process. We recommend everyone start here by vetting your business idea.
This includes testing out if others are willing to buy what you are offering … that is, do they have an innate need that is apparent for them without any convincing or education?
You’ll create financial models to project your path to profitability and discover how much cash you’ll need to get the business to where it will sustain itself. And, in the online entrepreneurship courses at Brio, you’ll evaluate if this business idea is worthy of your investment of time and money.
Plan
The old adage “measure twice and cut once” applies to constructing your new business as much as to constructing a new home. Brio’s new business courses address the Planning Stage and will guide you to create a solid foundation for the formation of your new business. Our Brio Experts will help you anticipate the challenges ahead and design the structures you’ll need in order to launch your new business.
In this phase of the new business course program, you will create blueprints, procedures and templates. You and your team will implement and use them every day once your business is open. And they will be a critical element to help things run smoothly when you think you’re too busy to do anything other than sell and deliver solutions or products to your customers.
Launch
Let’s face it … most of us can’t wait to go live! We feel like we’ll finally be able to breathe a huge sigh of relief when we open the doors and welcome in the customers (whether virtually or in a physical location). And preparing for this moment presents a whole new set of challenges. Brio’s new business courses prepare you for the Launch Stage and will set you up for success. We answer all of the “how do I ____” questions you have … and even the ones you didn’t think of!
In each online entrepreneurship course, Brio Experts shine the light on the hidden pitfalls and traps. This leaves you confident knowing you’re fully prepared for anything that comes your way, significantly reducing the stress of launching your new business.
Optimize
After all the work of planning and launching your business, it’s tempting to take a break, relax and admire the work you’ve done. The reality is that you’ve now only just begun! The new business courses set you up for the Optimize Stage and will actually bring fun to your experience as an entrepreneur.
In this stage of business development, you fine tune the business to maximize performance. Your Brio Experts will provide simple, powerful tools for analyzing the results you’re producing, which will highlight the opportunities for immediate and optimum impact. You’ll also discover how to make the most of the perks that come with being a business owner. And you’ll learn how to make the business work for you, rather than you working for the business.