Social Media Marketing Strategy

Whether you love social media and have an active account on all the major platforms or you avoid it like the plague, there’s no denying the influence social media has on your consumers and their buying decisions. Managing the social media presence of your business is very different than participating on the platforms as a user – so no matter how frequently you use twitter, facebook or instagram now, you’ll benefit immensely from thinking and acting strategically around social media for your business.

In this course you’ll discover the platforms that are right for your business. You’ll then create a strategy guide for your business’s presence on the platforms you identify. You’ll create original content and then analyze the effectiveness of your content and strategy. Even if you ultimately plan to contract this work out to a vendor, you’ll be better prepared to engage your outsourced social media manager in the kinds of planning sessions that will significantly increase the impact of your investment.

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